How to Upload My Music to Pandora Station?
Did you know that Pandora is the largest ad-supported streaming service in the US?
Yep! And many musicians who utilize CD Baby are getting paid pregnant Pandora royalties.
Obviously y'all want to get your music onto Pandora. Then you'll desire to submit your songs through Pandora's portal for greater visibility. After that, information technology'southward fourth dimension to use Pandora'south music marketing tools to build your audience.
This article volition pb you through each of those steps then you can make the most of your music on the platform that defined customized streaming.
Why should I get my music on Pandora?
Although Pandora is simply available in the United States, it has a huge listenership. The company is a subsidiary of SiriusXM, and is bachelor through its mobile app, the web, and integrations with over ii,000 connected products. So your potential reach every bit a musician on Pandora is massive.
Your existent opportunity though is reaching the RIGHT listeners. Pandora provides users a uniquely-personalized music experience powered by its proprietary Music Genome Project® engineering science.
The Music Genome Project is the most comprehensive analyses of music in history. It learns what listeners like and serves up new music co-ordinate to those preferences. If your music in the mix, information technology means yous could be reaching people who are the virtually likely to go fans.
Even though listenership is focused in the United States, artists around the world can use Pandora AMP, or Artist Marketing Platform. This Creative person Marketing Platform is a powerful suite of tools that allows y'all to explore streaming data and engage directly with your fans for free.
Through AMP, y'all tin can programme Pandora Stories. This new format helps you build music experiences augmented with voice tracks. With Stories, you shape your music'southward narrative by combining the best of playlists and podcasts in one format.
What's the divergence betwixt Pandora Radio, Plus, and Premium?
Pandora offers several tiers of service, including:
- Complimentary Pandora: An ad-supported radio service. Free listeners can create stations based off of your favorite artists, songs, and genres. Pandora takes intendance of curating the music. Listeners requite feedback on what they like and don't like by rating using "thumbs." They can as well listen to Podcasts and unlock skips and Premium sessions by listening to ads.
- Pandora Plus: Allows listeners to access ad-free personalized stations, skip or replay more than tracks, mind offline, and hear college quality audio. Subscription is $4.99/month or $54.89/year.
- Pandora Premium: Includes all the benefits of Pandora Plus, but also offers unlimited offline listening and the ability to search and play songs on-demand. With Pandora Premium listeners tin can create fully customizable playlists, access every bit much of their music collection offline as their mobile device volition permit and take higher quality audio and longer timeouts than Pandora Plus subscribers. Subscription is $9.99/month or $109.89/year.
o Pandora Premium Family offers all of the features of Premium to upwardly to vi unique Pandora accounts, for a monthly or annual fee. Subscription is $xiv.99 USD monthly or $164.89 annually.
o Student Premium offers all the benefits of Premium at a discounted rate of $4.99/calendar month or $59.88/year for up to 4 years. U.Due south. residents, eighteen+, enrolled at accredited higher education institutions in the U.S. only. Requires annual eligibility verification.
o Military Premium offers all the benefits of Premium at a discounted rate of $vii.99/month or $87.79/year. Offer open to U.Due south. residents, eighteen+, active duty in any branch of the U.South. armed services, plus retirees, veterans, national guard, reserves, and dependents. Requires eligibility verification.
Every tier includes access to the Pandora's popular radio feature.
How exercise I go my music on Pandora?
If you employ CD Baby for distribution, we'll deliver your music to Pandora. Simply Pandora is however a curated music collection, so they reserve the right to publish only the music that fits the needs of their listenership.
To increase the chances that Pandora approves your music, y'all'll want to complete Pandora's submission process on your release date.
To sign up for an AMP account:
- Create a Pandora listener account
- Log into AMP using the same credentials as your Pandora listener account
Before you can submit your song, yous must distribute it to Pandora through a digital aggregator similar CD Baby. Be sure to copy your UPC (which you can view inside your CD Baby dashboard). Your UPC is how Pandora will identify your release.
Then visit their submission portal in Pandora AMP on your release date.
The submission form looks similar…
You'll also be asked other questions most your release, such as:
- genre
- suggested track (if an album)
- and a description (4000 characters or less)
Recollect: Prior to submitting your release to Pandora through their portal, you'll demand to confirm:
- CD Babe delivered the music to Pandora (you tin can see your commitment history inside your CD Baby dashboard)
- The release is not a pre-release (meaning the music must be available online; so yous'll want to do this submission process on or after your release appointment)
Distribute Your Music
How practice I make sure my music is being reviewed by Pandora?
This is really another style to talk virtually the same submission process mentioned in a higher place, but information technology's worth emphasizing: Even if your music has been delivered to Pandora by a distributor, you'll still benefit from completing their submission procedure.
If your new music isn't appearing on Pandora, submitting your content will prioritize it for review. This puts your music into consideration for addition to Pandora's general catalog, which goes across Pandora'due south on-demand and radio services.
From at that place you tin runway the status of your submission, from In Review to Live or Rejected.
For more detailed information on using Pandora's Indie Submissions website, delight meet Independent Artist Submissions Resources on the AMP Playbook.
Once approved and analyzed in the Music Genome Project, your music volition exist available on Pandora's ad-supported radio service, Pandora Plus and Pandora Premium.
How does Pandora recommend music?
Pandora works a lilliputian differently than other streaming platforms.
For those that are new to Pandora, the service is office of the Music Genome Project, which was a massive undertaking to allocate millions of tracks based on their musical attributes. Near all the songs that they play have been analyzed by a musician and classified using over 400 different "genes," including:
- genre
- micro-genre
- song prominence-manner
- instrumentation
- tempo
- phrasing
- and much more
This process takes effectually twenty minutes per track.
And then when the listener creates a station based off a particular vocal, Pandora isn't necessarily playing just songs past that detail artist or grouping. Instead, information technology'll play songs that match this musical genetic contour. And when the listeners selects "Thumbs Up" or "Thumbs Down" on a song, information technology adds to the genome profile of the station they've built. This makes that listener'south station unique and personalized.
How do I promote my music on Pandora via AMP?
You'll definitely want to promote your music with Pandora AMP, a suite of free products and programs that connects artists and fans. AMP is designed to support artists of every size at every signal in the campaign bicycle. The Insights and Marketing Tools enable an creative person to know their fans, marketplace to their fans, and engage their fans.
To get started, log in to your Pandora account. If you lot are unable to claim your AMP business relationship, you lot can send an email to Pandora's back up team at amp-back up@pandora.com.
Getting access to your AMP account depends on the number of verification requests in Pandora's queue at the fourth dimension you submit your artist claim, and whether they need additional documentation to process your asking. Generally, the verification process should take no longer than a couple of days; however, they may require additional documentation in addition to already submitted forms, which may add to the processing fourth dimension.
Once granted access to AMP, artists tin take reward of all the amazing free tools Pandora offers.
Pandora AMP's music marketing tools include:
Artist Audio Messages:
Allows you to create short letters that play on Pandora when listeners launch your station or earlier/afterwards any of your songs on any station. These letters are a bully way for you to engage your fans with specific content and promotions and provide them with an intimate window into your music. You lot can besides directly fans to merch, a livestream, or other ways they can support the music.
Featured Tracks:
The simplest, easiest way to boost new music on Pandora. When you select a rails for Featured Tracks, Pandora introduces it to new listeners on more stations than it would typically attain. As soon equally a track is on Featured Tracks, it kicks off a period of accelerated testing and evaluation during which your track will receive a heave in spins across numerous stations where information technology is a good musical fit.
Pandora Stories:
Bachelor to creators of all types, not just artists! Pandora Stories provide a unique take on archetype listening experiences. Creators are able to create Playlists and Mixtapes by searching for and selecting songs from Pandora'due south pre-licensed itemize and can further customize the experience by adding and sequencing Vocalism Tracks recorded past the curator, an creative person, or a featured guest. Like a DIY podcast! It gives the creator a platform from which they tin share their perspective on cultural moments, promote messages of import to them, and influence musical trends. Regardless if yous've claimed an AMP contour or non, there is a split up sign upwards grade for Pandora Stories.
Check out the AMPPlaybook for more than info on using these tools!
How do I go paid for my music on Pandora?
Pandora streams generate a combination of publishing royalties and sound recording royalties. The simple reply is: If you're registered with both CD Baby Pro Publishing and SoundExchange, you'll collect everything y'all're owed.
For a more than detailed breakup of Pandora royalties (and how to collect them), check out How Pandora Royalties Really Piece of work.
Nevertheless have questions? Exist sure to look out for CD Baby's bi-monthly Insider Series sessions with Pandora'southward Michelle Solomon! We denote these sessions via Instagram and electronic mail.
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Source: https://diymusician.cdbaby.com/releasing-music/pandora-radio/
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