Nvidia Geforce Gtx 1080 Ti Founders Edition Out of Stock Again

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Why NVIDIA But Discontinued This Expensive Graphics Menu

Dorsum in August, graphics specialist NVIDIA (NASDAQ: NVDA) announced its latest graphics architecture, Turing, as well as several gaming-oriented graphics processors based on that architecture: RTX 2070, RTX 2080, and RTX 2080 Ti.

NVIDIA'south previous graphics architecture, known equally Pascal, first made its debut in May 2016 with the launch of the GTX 1080 and GTX 1070 processors. NVIDIA later introduced an even higher-end Pascal-based product, the GTX 1080 Ti, in March 2017 to complement the lineup.

NVIDIA's RTX 2080 Ti.
NVIDIA's RTX 2080 Ti.

Epitome source: NVIDIA.

Third-party reviews prove that the RTX 2080 Ti is clearly the fastest gaming-oriented graphics processor out in that location -- and NVIDIA charges a pretty penny for that luxury. The RTX 2080, although carrying a moniker that suggests that it'southward a direct replacement for the GTX 1080, carries an MSRP of $699 -- identical to that of the GTX 1080 Ti. NVIDIA'south own branded RTX 2080 Founders Edition sells for $799 and runs at slightly higher speeds than what a vanilla RTX 2080 should run at.

Co-ordinate to Tom's Hardware, the NVIDIA RTX 2080 Founders Edition was, on average, 7.three% faster than the GTX 1080 in 4K gaming. However, the publication criticized the carte for its pricing, saying that it'south "college than many existing GeForce GTX 1080 Ti cards, which perform competitively."

Per a report from GamersNexus (via Forbes), NVIDIA has stopped producing the GTX 1080 Ti and, in the words of Forbes' Jason Evangelho, "supply is running low."

Here'due south why this makes perfect business organisation sense.

Why keep producing older stuff?

Shortly after the launch of the RTX 2080, the initial cards based on that processor were priced above the $699 MSRP -- NVIDIA's own version sells for $799 and NVIDIA'southward board partners were initially only fielding higher-finish cards that were sometimes even pricier than NVIDIA's.

At the same time, with the new GPUs announced, it's likely that retailers wanted to rid themselves of former GTX 1080 Ti stock every bit rapidly every bit they could, which led to a fairly wide gap in street pricing betwixt some GTX 1080 Ti and those early RTX 2080 models.

Now that channel inventory seems to accept been by and large depleted (a quick check of Newegg.com, a pop online computer office reseller, shows that only one GTX 1080 Ti is available and information technology'south being offered for $779.99), gamers interested in RTX 2080/GTX 1080 Ti-class performance may really only accept one option -- RTX 2080.

On meridian of that, graphics-card makers have rolled out cheaper RTX 2080 boards to complement the pricier models that they initially launched. On Newegg.com, for case, there's an RTX 2080 selling new for $699.99. I wouldn't be surprised if additional lower-cost RTX 2080 models were to pop up in the coming months.

Put simply, given that the RTX 2080 is by and large faster than the GTX 1080 Ti and information technology supports many new features, such as hardware-accelerated ray-tracing capability, that the GTX 1080 Ti simply doesn't have, and the RTX 2080 can be had for MSRP -- an MSRP that'southward identical to the GTX 1080 Ti's -- it just doesn't make sense for NVIDIA to keep the GTX 1080 Ti around.

Investor takeaway

It's normal for older graphics cards to be phased out every bit newer models ramp up, and that's exactly what we're seeing play out here.

With that said, NVIDIA's 10-series products proceed to be the company's only offerings at a wide range of price points. The GTX 1070 Ti and below, for example, don't take Turing-based counterparts out in the market yet.

The GTX 1080, on newspaper, should've been supplanted by the RTX 2070, but NVIDIA however sells the Founders Editions of both cards for $549 and $599, respectively, and I'm seeing new GTX 1080 cards for equally low every bit $450 on Newegg.com (the cheapest third-party RTX 2070 is available for $499 at this fourth dimension).

It'll be interesting to encounter what comes next for NVIDIA'southward xx-serial lineup in the coming months. But, for at present, the 10-series still seems to represent a meaning portion of NVIDIA'due south gaming graphics processor portfolio, even as it moves to twenty-series products higher up in its product stack.

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Ashraf Eassa has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Nvidia. The Motley Fool has a disclosure policy.

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Source: https://finance.yahoo.com/news/why-nvidia-just-discontinued-expensive-140000499.html

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